The goal of both the state and local marketing efforts on behalf of Block Island is not to increase the number of visitors to the island, but rather to get them to stay here longer.
“Heads in beds,” is how Block Island Tourism Director Jessica Willi put it. In other words, people who stay over for at least one night on the island.
How to get those visitors here was the topic of the annual meeting of the Tourism Council, which was held at The Spring House Hotel on Tuesday, Sept. 24.
Read more on the Block Island Times website